George & Edi

GEORGE & EDI began in 2011, founded by sisters Sarah and Rose in the beautiful town of Wānaka, New Zealand. Now it is proudly owned and operated by Kelly, Julie, and Penny, three women from Hawke’s Bay who bring fresh energy and vision to the brand. With a new home in Waipukurau, they are committed to preserving the artisanal spirit and uncompromising quality that has always defined GEORGE & EDI.

With a passion for fragrance, simplicity, and craftsmanship, they set out to create timeless, small-batch products that brought a little everyday luxury into people’s homes.